Concentrated washing products are the inevitable choice for s

       To protect the ecological environment is to protect the productive forces, and green water and green mountains are golden mountains and silver mountains. " These important statements have laid out a blueprint for the realization of the Chinese Dream of the sustainable development of the Chinese nation and the great rejuvenation of the Chinese nation, and also provided a fundamental basis for building a beautiful China. Today, China's detergent industry is keeping up with the pace of development of the times. After more than 30 years of gestation, new products that are concentrated, green and more environmentally friendly have brought a clear stream of consumption in the new era, and are increasingly becoming the first choice of young consumers.
       Concentrated detergent has become the mainstream of consumption in Europe and America
       As a new generation of detergents, concentrated detergents have been well developed in Europe and North America. According to the recent report issued by the European Association of Soaps, Detergents and Care Products (hereinafter referred to as A.I.S.E.), in recent years, A.I.S.E. in Europe has made remarkable achievements in promoting the concentration of liquids and powders in the three voluntary initiatives on concentration. The report shows that the detergent market in Europe has changed dramatically in the past 20 years. The European washing products industry saved a total of 30 million tons of laundry products, which benefited from technological progress and reduced the amount of laundry each time. Compared with 1997, about 3 million tons of detergent were saved in 2017. From 1997 to 2017, there were various trends in the washing products industry in Europe. The main change was that consumers preferred liquid products. According to consumers' preferences, the industry developed towards concentration and sustainability. In Europe, the direct effect is more and more concentrated products, which use less raw materials, reduce packaging, reduce transport space, reduce waste generation and reduce carbon dioxide emissions.
       According to the washing industry report recently released by Euromonitor International, the use of concentrated liquid detergent in developed countries and regions such as Europe and the United States has become commonplace. In France, the United Kingdom, Germany, the United States and other countries, the concentration of laundry detergent has reached more than 90%. Since 2007, Wal Mart shelves in the United States have only sold concentrated detergent products; In Asia, Japan has concentrated more than 95%, South Korea 66%, and China less than 4% of concentrated laundry detergent. Compared with the share of foreign liquid detergent, the use rate of domestic liquid detergent is obviously low, and concentrated liquid products can be said to be in the initial stage. With the increasing concern of the state on environmental issues, consumers have gradually realized the advantages of concentrated products. The use of raw materials and packaging materials is small, and the emissions to the environment are small, which is conducive to environmental protection. Therefore, more and more Chinese consumers have begun to accept the arrival of concentrated products.
Policies and consumption awareness boost China to usher in the spring of concentrated washing product development
       The development of concentrated washing products in China can be traced back to the late 1970s. After years of research and development, in 1982, the white cat brand concentrated washing powder produced by the former Shanghai Synthetic Detergent Factory came out, creating a precedent for the production and sales of concentrated washing products in China; In 1985, the "Huoli 28 ∶ 1 ∶ 4" concentrated washing powder developed by the former Hubei Shashi Daily Chemical Factory was also introduced to the market; Baimao concentrated washing powder and Moliya grass concentrated washing powder from Chengdu Synthetic Detergent Factory also won the National Light Industry Excellent New Product Award. However, due to many factors, such as lack of publicity and policy support, high prices and insufficient consumer awareness, the development of concentrated washing products in China is not as smooth as expected. An obvious example is that as of 2012, concentrated detergent only accounted for 3.3% of the annual output of Chinese detergent, which is far lower than the market share of concentrated detergent in European and American markets.
       The concentration of fabric detergent was first mentioned in the 12th Five Year Plan of China's detergent industry; In the "13th Five Year Plan" of the industry, the overall goal of the structural adjustment of concentrated washing products is more clear: by 2020, the proportion of concentrated (highly efficient) washing powder in the total amount of ordinary washing powder will reach 20%, the proportion of liquid laundry detergent in the total amount of laundry detergent will reach 60%, and the proportion of concentrated (highly efficient) liquid laundry detergent in the total amount of liquid laundry detergent will reach 20%; Coincidentally, China's light industry also clearly pointed out in its "13th Five Year Plan" that it is necessary to promote the development of the detergent industry in the direction of green, safety and multi-function, strengthen the specialization of products, speed up the pace of liquidization and concentration, and promote water saving in the use process. Although it seems that the market share of concentrated products is far from the goal of the Plan, this development trend has become the consensus of the industry.
According to the Life Cycle Assessment Report of China's Concentrated Detergents issued by the China Detergent Industry Association (hereinafter referred to as the "China Detergent Association") in 2014, if all Chinese consumers use concentrated detergents, they can reduce 1.7472 million tons of carbon dioxide emissions in the production and transportation process every year, save 8.567 billion kilowatt hours of electricity, and reduce 2.4211 million tons of washing wastewater emissions in the use process, This is equivalent to the annual carbon dioxide emissions of 436800 household cars, the annual power consumption of 3102400 households and the annual water consumption of 12000 households. Other data show that the green concentration of liquid detergent can reduce the use of packaging by more than 40%, reduce the transportation cost by more than 50%, and reduce the production water by more than 20%, realizing low energy consumption in product production, reducing white pollution and reducing pollutant emissions.
       In recent years, with the improvement of the national requirements for environmental protection and energy conservation, the rapid increase of people's income, and the continuous enhancement of the new generation of consumers' awareness of environmental protection, the consumption environment and consumption habits are undergoing tremendous changes. Naais, Libai, Blue Moon, Langqi, Yellow and White Cat, Green Umbrella, Willay, Kaimi and other well-known national brands in the industry have rushed into the market of concentrated washing products one after another through the development of technical performance improvement, packaging improvement, frequent patents and product diversification in recent years. Today, in the face of an increasingly mature consumer environment in China, it is not difficult to predict the great market potential in the future. Concentrated washing products have ushered in the spring of rapid development with their green, environment-friendly, energy-saving and water-saving characteristics.
       The structure of concentrated washing products is becoming mature in optimization
       The environmental improvement effect of concentrated detergents on the European and North American markets is mainly due to the reduction of washing temperature and the increase of surfactant contained in detergents. However, because Chinese families often wash in cold water, and the concentrated detergent formulations in the Chinese market are also very different from those in the European and American markets, the experience in concentrated detergent in Europe and the United States cannot fully match the promotion of concentrated detergent in China.
In order to promote the development of concentrated detergent in China, China Washing Association launched the first generation of concentrated detergent logo in 2009. In 2012, with the launch of the new concentrated detergent logo, the 11 leading detergent brands in the Chinese detergent market took the lead in obtaining the concentrated detergent logo certification. In this context, in 2014, China Washing Association conducted a life cycle assessment study on four representative detergents in the Chinese market, comprehensively assessing their different impacts on the environment, providing quantitative environmental information for the development of detergent concentration in China's detergent industry, and promoting the sustainable development of China's detergent industry. Up to now, there are 60 product brands that have obtained the certification of concentrated detergent, concentrated+detergent and concentrated detergent. The green concentration of liquid detergent has become an important trend in detergent research and market development, and has become the consensus of the daily chemical industry.
       Concentrated detergent has the advantages of saving packaging materials, reducing emissions, reducing transport costs, and reducing storage space. At present, a wide variety of products such as concentrated fabric detergents, concentrated tableware detergents, concentrated fabric softeners, and concentrated household cleaners have emerged in the market. In addition, the condensed bead laundry detergent with high concentration and quantitative packaging also appears temporarily and is loved by the young generation after 1990 and 2000.
Opportunities and challenges coexist, seize the opportunity, guide consumers with leading technology and innovative market, and rapidly promote the green concentration process of detergent will be the common responsibility of Chinese detergent industry enterprises in the new historical stage.